Drive Digital India

How To Promote Business On Instagram



How To Promote Business On Instagram

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Drive Digital India is one of the leading Digital Marketing Company In Jaipur, offering top-notch services such as Search Engine Marketing, Search Engine Optimization services, and Social Media Marketing.

About Instagram

Launched in 2010, Instagram has been a sharing platform. But for the future is digital, every brand is establishing its presence on Instagram.
Today, Instagram is a global platform for-

  • Sharing pictures/videos
  • Showcase a brand
  • Gain followers
  • Spread awareness and so on

It is now a platform wherein you can market your products, the way you like. Be it a small business, a start-up or an established brand, Instagram is open for all. Switch to Business profile on your Instagram account and you are good to go!
The best part of using Instagram for business is, it is absolutely free.

Advantages of Instagram for Businesses

With Instagram you can:-

  • Add links to your online store, website or event and drive traffic instantly.
  • Use effective hash-tags to reach out to a wider audience.
  • Boost or promote your post and get good engagement.
  • Get insights- which post performed the best, how many impressions your post gets, your page’s reach, profile views etc.
  • You can also make out where are your followers based on, what is the best time to target them and so on.
  • Instagram Content Strategy (For Business)

    Instagram is a very simple, creative and intimidating (initially) app. We all know that content is the king to promote any business. Therefore, it is important to draft a solid content strategy for Instagram in order to attract the right kind of audiences.

    Creative Photos/Videos: As the app is a visual in-the-moment platform, go extremely creative with the product photos and videos that you wish to post if you want your audience to be engaged.

    Perfect Post Caption: Add a short and crisp caption so that your audiences know your business well.

    Hash-tags (#): A relevant and meaningful # allows non-followers to find your content. Apart from discover-ability, hash-tags also allow you to track your marketing campaigns, contests and so on. It helps you to categorize content related to a specific campaign so that you can monitor the performance of those hash-tags efficiently
    Digital marketing services offered by drive digital will help you stay on the top of growing Insta landscape.

    Instagram Marketing Strategy

    Start with an effective marketing strategy!

    Map Target Audience Wisely

    Every marketing strategy has mapping target audience as its top parameter, Instagram is no different here. Some helpful factors to consider while mapping your Instagram target audience include age, gender, location, interests, etc. Also, you can take a look your competitor’s followers to make your audience mapping easier.

    Detailed Competitor Analysis

    It’s good to know what your competitors are doing. If you already know your top competitors, scan their accounts thoroughly. Make a note of the type of posts receiving maximum engagement and likes. Start constructing your marketing and content strategy accordingly. The motive is not to copy your competitor’s strategy or to increase their ‘unfollow’ list. The agenda lies in progressing with the world and possibly leaping 10 steps ahead of the rest.

    Posting Regularly

    Keep your Instagram editorial calendar always full and busy with relevant content to offer your audience. Constantly spy the best time to post on Instagram, a healthy number of posts and also post a variety of content.
    You can also promote your business using Instagram Ads. We at Drive Digital, will also help keep you Instagram Ads cost low and more effective.

    Instagram Insights

    All your efforts should end up with valuable results. You should be aware of how your campaigns and strategies are working.
    To conclude with, Instagram is a platform to market your brand, the way you like.

    Why Chose Us?

    Drive Digital India, is a renowned, interactive and one of the leading Digital Marketing Company Based In Jaipur, that helps companies engage consumers and increase their brand authority.
    We help you take advantage of the right Social Media Channels (such as Facebook, Instagram,) that have the potential to drive better returns for your business. Our Social Media Marketing Services integrate Social Media and Organic Search to produce better results for both overall.
    We also provide other services to our clients such as SEM and SEO services.

    We are always ready to help you!
    Tel No.: +91 911-663-1742


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